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After talking to Kim Paschen from the Leaping Bunny program, she has confirmed that Method was audited in summer 2017. made by and for people against dirty | We are People Against Dirty and we've always done things differently. SC Johnson took over the brands in December 2017. They came top in our guides to Laundry Detergents, Toilet Cleaners, Washing-up Liquid and Household Cleaners. Worst Ethical Consumer rating for likely use of tax avoidance strategies. Both brands are now under a boycott call from campaign group Naturewatch, over SC Johnson's links to animal testing. • foetal forms of mammals as from the last third of their normal development; This is why Ecover and Method were able to retain cruelty-free certification despite testing on Daphnia. Sam Attard reports back on how lending at scale could drastically reduce the impacts of excessive consumer waste. After Ecover acquired rival eco-brand Method in 2012, both were snapped up by S. C. Johnson & Son's in 2017. Europe-based Ecover offers a similar line of ecological cleaning products that launched in 1980. It’s a long post, but I wanted to cover all the bases! After the acquisition, it was brought to my attention that Ecover and Method might take part in tests on Daphnia, which are small water fleas of about 0.2mm in size. Do you give Ecover permission to contact you in the future? #LETSLIVELCLEAN Ecover also claimed that Daphnia aren’t able to feel pain, which would be another argument in their favor (but this isn’t fully backed up by science): Some people, like vegans, argue that testing on Daphnia Magna should be banned as it constitutes testing on animals. Ethical brands Ecover and Method are now owned by the consumer goods giant SC Johnson. A major challenge in developing an ecological washing and cleaning product is minimising the effects of its use on aquatic systems. Why Marc Jacobs Beauty Is Cruelty-Free: An Overview Of Licensing In The Beauty Industry. In 2014, Ecover announced a switch from palm oil to using a synthetic alternative. Also, I can’t find any cruelty-free claims on the Method website, which seems suspicious. Ecover and Method are themselves cruelty-free and remain Leaping Bunny certified but are no longer endorsed by Naturewatch because of the parent company. People Against Dirty is a company made up of two brands – method and Ecover – filled with fearless thinkers, mad scientists and adventurous designers who believe in defying the status quo with innovation and optimism. Thanks for the explanation! In contrast, SC Johnson openly admits to testing on animals during the development of its household products. Find out more about our hand wash. In April 2018 Naturewatch launched a campaign asking supporters and the general public to contact Ecover and Method, expressing their disappointment at the takeover and pledging to no longer buy their products until SC Johnson is cruelty-free. Method had been founded in 2001 by Eric Ryan, a designer and marketer, and Adam Lowry, a chemical engineer. Suzana Rose is the founder and editor-in-chief of Cruelty-Free Kitty. The trouble centres around Ecover’s failure to sign up to the Humane Household Products Standard. In it we’’ll help you avoid plastic packaging, palm oil and toxic chemicals and help ensure you are buying from more ethical companies. Leaping Bunny vs. PETA: Which Cruelty-Free Certification Can We Trust? Ready to change the world? SC Johnson takeover leads to boycott of Ecover and Method brands. Muscle and Kiwi shoe polish. We look at the greenest way to wash, clean and cook and how to recycle your old appliances. In this post, I’m addressing their long history when it comes to animal testing, from Ecover testing on Daphnia (a type of water flea) to becoming cruelty-free. When talking about Bio-D ingredients I got to thinking about Ecover and Method, the other big alternatives in the UK, and so I did a little digging on their history. So, our adopted definition of an ‘animal’, taken from European law (Directive 2010/63/EU on the protection of animals used for scientific purposes) includes: Thank you. Ecover and Method Are No Longer Cruelty Free! Save my name, email, and website in this browser for the next time I comment. Those were the initial reactions of shoppers when they discovered that Ecover and Method had been acquired by SC Johnson, a company that openly admits to animal testing and whose brands include Duck, Glade, Pledge and Mr Muscle. Your email address will not be published. This is why Ecover feels it is absolutely necessary to perform acute toxicity tests prior to labelling them as safer products to aquatic life. The mainstream banking & insurance industries continue to invest in shady investments such as fossil fuels and nuclear weapons. The Surprising Truth Behind Your Favorite Beauty Brands. Both Ecover and Method market themselves as cruelty free. Naturewatch Foundation is calling on Ecover and Method to use their new position of influence with SC Johnson to convince them to stop all commissioning or conducting of animal tests across their entire range of products. It might not be a vertebrate and it might be microscopic, but it’s technically an animal. Do you know? It’s free and you can unsubscribe any time. Charlotte Tilbury Filmstar Bronze & Glow Review: Worth The Hype? Ecover and Method acquired by S.C Johnson 18.10.2017 by Editor (comments: 1) The US corporation SC Johnson & sons , one of the world's leading manufacturers of household cleaning products, signed an agreement to acquire the biobased cleaning products companies Ecover (Belgium) and Method (USA). 27, 2017, you may be entitled to receive a cash payment from the class action settlement. This is the statement (see full page here): over the last few years, we’ve been working hard to align our brands. #LETSLIVECLEAN Method and Ecover, two of the worlds most long standing and successful bio-based brands, with a wide array of ecologically sound cleaning products has been acquired by SC Johnson, the multinational whose brand stable includes Pledge, Mr. If a water flea is classified as an animal, is it considered “animal testing” if a company uses it to test on? Ecover dropped from an Ethiscore of 11.5 points to 7. In the U.S., it is largely available in alternative and independent grocers such as Bristol Farms, Sprouts and Fairway. oet.sulte 300 san frMcisco. “Method and Ecover have a strong tradition of innovation and delivering on consumers’ needs. Ecover and Method, as SC Johnson’s newest brands, could use their influence to clean things up from the inside. method believes in using the power of our business to create positive social and environmental change. A settlement has been proposed in a class action lawsuit that alleges Method and Ecover branded products were deceptively labeled as “natural” and/or “naturally derived.” If you purchased certain Method and/or Ecover products between Aug. 1, 2010 and Apr. Method is still on the Leaping Bunny website; why wouldn’t you use the logo if you’re certified by them? Worst Ethical Consumer rating for toxics. “The audit was conducted with Method personnel and their commitment to remaining cruelty-free was substantiated during this in-person meeting.”. The Leaping Bunny also uses this definition, as explained by Kim Paschen: The definitions adopted under the Humane Standards are agreed by the coalition of international animal protection organisations that run the programme. Sign up now to our email newsletter for a free digital copy of Ethical Consumer magazine. Thanks. We’ve always done things differently. that didn’t feel true to who we are as cruelty-free company and we know many of you felt the same. Sophie Billington looks at what it means to be an ethical consumer in this time of crisis, with some simple suggestions on how to live a good life on lockdown. How to create a Library of Things - 10 Top Tips. CLEAN. Across the UK, Libraries of Things are offering consumers the chance to borrow not buy. We are Ecover. Tell Ecover and Method to use their influence to convince SC … Naturewatch continues to ask compassionate consumers to boycott all SC Johnson brands, including Ecover and Method, until the entire company is cruelty-free. Here’s one last plot twist: Kim Paschen informed me that “Method has never conducted animal testing on ingredients or products”, including Daphnia. We look at the brands proving that technology can be made ethically, from Fairphone to Green ISP. It’s unclear whether Method has always been cruelty-free, or if an ingredient which was tested on Daphnia by Ecover was used in the formulation of Method products. No. Ecover disagrees with this reasoning since Daphnia are invertebrates meaning that they have no central nervous system and as such, cannot feel pain. A new article from friendly and free suggest their parent company SC Johnson now do test the products for them… could you look into this? This includes: Twelve years ago, L’Oréal infamously acquired The Body Shop. Still, Daphnia are a part of the animal kingdom (see Wikipedia, as screenshotted below). According to Kim Paschen, both brands “in both North America and Europe have made the commitment to not conduct any Daphnia testing moving forward. Laundry Laundry Home Care Home Care Dish Dish About Us Our Story Our Mission Transparency + Disclosures Shop Ecover Shop All Find A Store Save $1.00 See . The San Francisco company has been sold to Ecover, a Belgian outfit that sells a … All substances that end up in surface water can potentially harm the species living in it: such as bacteria, algae, water fleas and fish. However it turns out that Ecover are testing their products on Daphnia (microscopic water fleas), something which came to light last year when the Vegan Society withdrew their stamp of approval for Ecover products. Disclaimer. Getting Real: Is Anyone To Blame For Animal Testing. Method dropped from an Ethiscore of 12 points to 7. If you don’t support cruelty-free brands owned by a parent company that isn’t cruelty-free, however, Ecover and Method are to be avoided. I wanted to address what Daphnia are, why Ecover decided to test on them, and where that falls in terms of being “cruelty-free”. After much deliberation and discussion, it was decided to adopt the definition of ‘animal’ currently used in European law as the most consistent global definition available. Even though it’s an established fact that Daphnia are animals in the basic, scientific term, I found out that not every organization or law will use these common standards. Only Ecover performed tests on Daphnia before the two companies merged in 2012. while method and Ecover have always been cruelty-free brands, Ecover—as a European company—was required by law to test on daphnia (aka water fleas) when developing new eco-friendly ingredients. SC Johnson took over the brands in December 2017. Ecover and Method are mainly cleaning product companies, and many cleaning products are destroying the environment and sea life because toxic chemicals are being dumped in the oceans. When asked about their tests on Daphnia, this was Ecover’s response: As a pioneering ecological company, Ecover’s responsibility is to continuously improve the environmental performance of its products. First things first, let’s address the acquisition by SC Johnson. Check out Ecover Careers. Many of the issues from our homes & garden are often hidden from the consumer, from toxic chemicals in our cleaning products to pesticides in our garden. Companies That Test On Animals: Should We Boycott Their Cruelty-Free Brands? Profits from Ecover and Method now go to animal testers… Shock, anger, disappointment – and a sense of betrayal. © 2014-2019 Cruelty-Free Kitty. Still, we could easily argue that there are non-animal tests available and testing on … The 10 Best Cruelty-Free Shampoos For Amazing Hair. As of July 2018, Ecover released an animal testing statement on their website addressing the situation, where they claim that they no longer test on Daphnia (see the full page here): The same goes for Method, where they claim to be committed to never test on animals. This information comes from the head of regulatory at Method.”. Now this is where the story becomes somewhat baffling as this position only makes sense if Ecover were currently testing their products on animals or were planning animal testing in the future, something which Ecover vehemently denies is the case. In this section we look at some of the complex issues in the Energy industry, from the murky world of carbon offsetting to the latest on fracking. The tech sector is plagued by reports of tax avoidance, corporate lobbying and the use of conflict minerals. She loves using her creative energy to run her ethical businesses, and when she’s not working, you can find her thrifting cute clothes, listening to podcasts, or rewatching her favorite episodes of The Office. As part of our anti-greenwash series, we caught up with Christina, the founder of the ethical cleaning product company Greenscents. The Synthetic Scandal Back in June 2014, Ecover announced it would move away from palm oil and switch to using oils produced by synthetic biology company Solazyme Inc. (SZYM) via synthetically engineered algae which feed on sugar. Discover more about SC Johnson on their company profile page, Ethical Shopping Guide to Laundry Detergents, Ethical Shopping Guide to Washing up Liquid, Ethical Shopping Guide to Household Cleaners. 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